ABOUT US
- RIO FASHION GROUP
Founded in 2011, Grupo Rio Fashion was born with its first brand (VeryRio), conceived by a designer who visited Brazil after a period of study in Italy, falling in love with the country.
So he decides to establish residence in the country and focus on his passion, in addition to meeting a need identified in the market: beautiful handbags and accessories with an excellent cost-benefit ratio.
VeryRio is inspired by Brazilianness: colors, shapes, joy and good humor. The name originates from an expression used by many foreigners when trying to define Brazilianity: they say ..."this is very Rio"...
The group's growth was inevitable and organic: increasing its physical structure, product mix, staff and brands in its portfolio, in addition to other services.
The Rio Fashion group values excellence in all aspects of its business, in addition to doing everything with care and professionalism.
With years of experience in the handbags and accessories market, the Rio Fashion Group is on top of all the manufacturing innovations, in addition to fashion and consumption trends, and everything that involves the business.
Our long-term contact and partnership with suppliers and partners facilitates everyday life in all areas: development, production, administrative procedures, imports and sales. We work so that all points of each process flow with practicality, safety and agility.
This passion for work and fashion is reflected in beautiful, well-finished products with the attributes that our consumers seek to live their day-to-day in a full and essential way.
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TECHNOLOGY
The color is mainly black and white gray, with fewer types of colors and lower saturation. The structure is simple and exquisite, and the parts are arranged in a regular manner.
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DESIGN
Design as much as possible to highlight the material, highlight the practical features of the product. The shape is generally a simple geometric form, thin and simple.
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CLUTURE
From the perspective of art, we outline the details of each VERYRIO product, and even create an independent high-end home brand in China in the spirit of modernism, and use fashion and noble ideas as simple cultural notes.
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HISTORY
The founders of the company have a deep understanding of the domestic home, as young furniture generation they have their own pursuit, derived from love, only to be unwilling
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VERYRIO
Born in 2011 and inspired by the beauty and style of Brazilian women, Very Rio creates exclusive collections with bags, wallets, backpacks, cell phone covers and umbrellas that follow the main trends in national and international fashion, reflecting the essence of the various moods of this consumer: powerful, contemporary, classic, basic, etc.
Always with a lot of color, joy, usability and meeting the needs of a demanding and growing consumer market, each of our brands has its DNA well defined.
Brazilianness is the key element that guides our entire creative process.
Our passion for fashion is reflected in beautiful and functional products, which accompany the daily lives of Brazilian women. We believe that plurality and multifunctionality are part of her life, and we want to accompany her wherever she may be.
MISSION
Develop, produce and offer products focused on Brazilian fashion, generating value for customers, partners and society.
VISION
To be a reference in innovation in the accessories market, with excellence in quality.
VALUES
Customer focus, innovation, excellence, ethics and business responsibility.
STRUCTURE
With the growing demand and need to serve the market in an organized and professional way, our structure is always in the process of growth and adaptation.
Our headquarters building is located in the Pari neighborhood of São Paulo, where the entire commercial and logistics structure is located, in addition to the showroom and space for receiving and separating goods.
Because it is located in the central region of the economic and financial capital of Brazil, access is easy and allows greater agility in the processes.